DATE

October 2024

AUDIENCE

Customers and Stakeholders

ENGAGEMENT

2011

OBJECTIVES

Our Low Carbon Technology Tracker runs twice per year in Spring and Autumn. The tracker aims to enables us to understand customer perceptions of low carbon technology, and track how they change over time.

HIGHLIGHTS

Perceptions of Net Zero

Just over a quarter of GB consumers feel highly empowered to take action toward achieving Net Zero, with slightly lower confidence observed in the NGN sample.

GB consumers view LCT Providers, Net Zero/LCT charities, and EV Manufacturers as the most influential contributors to the UK’s Net Zero goals.

However, two in five believe that Gas Distribution Networks (GDNs) are not doing enough and call for greater transparency regarding their progress and initiatives, particularly in the adoption of renewable energy solutions.

Perceptions of heat pumps and hydrogen boilers

Interest in heat pumps and hydrogen boilers is driven by climate concerns and them becoming more readily available. While awareness of hydrogen boilers is relatively high, many need to be made aware of installation requirements for heat pumps.

Consumers want clear information on these technologies’ total costs, long-term savings, and grants. Cost concerns deter interest in heat pumps, while safety is the main barrier for hydrogen boilers.

Energy suppliers are the top source of information for both technologies, with consumers also consulting price comparison sites for heat pumps and government resources for hydrogen boilers.

Financing Low Carbon Technology

One third of consumers are willing to invest in low-carbon upgrades within the next 2–3 years.

Spending on low-carbon improvements varies. Some are willing to spend up to £5,000, though a fifth remain uncertain about their budget.

Around half plan to self-finance these improvements, while a third would seek grants.

Awareness of funding schemes is low but improving, with only a small number having applied.

23%

of customers within NGNs footprint feel very empowered to make changes to achieve net zero. This figure rises to 27% for the national representitive sample.

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